Groceries for the masses
REWE has 90 years of history in groceries. The weekly offers are a cornerstone of the stationary business, millions of households get their information from the leaflet and the online listing. I worked on several iterations of the site over the years and contribute to modernize the offer data stream to be as flexible as can be.
Since this is one of the most visited sites of REWE, the pressure to deliver a quality experience is equally high. On the way we manage customer needs, stakeholder expectations, innovation challenges and technical hurdles, all just to show a grid of products.